The current global shift in lifestyle has accelerated digital consumption in all forms for multipurpose use. Social media has driven digital consumption and encourages a wide audience to watch and share short videos. Video is one of the most popular ways to address the consumer on the internet.Now more than ever before your customers are looking for videos to solve their problems. Trainers and instructors should be creating instructional videos as part of their employee and customer education programme.
To embark on training videos, the company should have thorough knowledge of the desired outcome. People tend to abandon videos that don’t provide relevant information, so selecting a topic of interest and importance to your audience is critical.
A promo video is an effective tool to market a product or service. The company could introduce their brand, mission and objectives to stakeholders. Perhaps the company is running a promotion and needs a video to push consumers to take an interest and then take action to purchase the product.
HEALTH AND SAFETY VIDEO
In the normal course of business, safety videos can inspire thought-provoking dialogue on the topic of Health and Safety. Since we have moved into a new ‘normal’, a touch of ingenuity can turn health and safety into innovative educational content. The message conveyed can produce positive results across all industries including mining, business services and retail.
WORKPLACE ‘WALKTHROUGH’ VIDEO
What image does your company portray when viewed through the eyes of the public or through the eyes of employees?
Does your company look harder to get into than Harvard University or does your company look cool and innovative?
A great company culture video shows your company in its unique splendour. Your company culture video may include team members and activities which suggest company values and traits. An office walkthrough can also be an innovative way to show clients and employees the work environment and operations without directly engaging with employees. The walkthrough can show specific benefits or opportunities which are part of operations. A great company video or office walkthrough should tell an interesting story about the company and help the viewer imagine themselves in that setting.
VIDEO SHOWREEL LINKS
The below links are to videos filmed and edited by a professional media producer, that were commissioned by companies and produced for them on a commercial basis.